The client, small-batch coffee roaster, brilliantly secured a patented brand that lays claim to its regional roots. With the new brand name and planned business expansion, came the need for a new visual identity.
We explored diverse concepts and considerations, delving into ethical bean sourcing practices and imagining the potential presence of this brand on the shelves of upscale cafes.
After extensive brainstorming and ideation, we presented the final concept with its almost reverential promise. This unique concept resonated with the client because of the cheeky humour and visual link to the iconic Jervis Bay.
The logo is now featured on cups, coffee bags and signage, ensuring a cohesive and captivating brand experience for customers.
Client
Jervis Bay Coffee
Project
Jervis Bay Coffee
logo design development
Services
Logo design
